DITA creates frames that favour the brave and reward the wearer accordingly. They command attention and, for those bold enough to make DITA a part of their image, life will never quite look the same again...
Utilising modern materials and shapes, DITA's designs distinguish themselves with quality, look and fit. Unsatisfied with the uninspired, low-quality offerings from the day’s leading designers and fashion houses, founders John and Jeff created DITA as an alternative to label branded eyewear.
DITA’s ability to enhance and transform a wearer’s persona has earned the brand a cult-like following amongst the world’s most influential celebrities, stylists and trendsetters.
Discover more about DITA Glasses and Sunglasses in our blog post - Dita Eyewear: A Category of One