What began as a memo on an order form has developed into the slogan for the most headstrong Belgian brand of spectacles: 'theo loves you'.

"One frame that fits all is not for us, for that there are contact lenses” - theo founder, Wim Somers

To this day the motto connects everything that theo does, every decision, every collection. It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of theo.

The main aim, to offer their clients something other than the mainstream glasses that were selling at the time.