DITA Eyewear: A Category of One

How this not-so-humble eyewear brand began life and what makes them the absolute gold standard in eyewear innovation...
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Outerspace has always intrigued humanity with an appeal of vastness filled with the unknown. Designing DITA’s ‘Terracraft’ began by looking up and contemplating the innovation required to uncover the mystery of the great beyond. Pulling inspiration from the futuristic vision offered by DITA’s ‘Spacecraft’, ‘Terracraft’ plays into the same fundamental concepts of hybridisation, engineering and tradition. With an acetate front and titanium temples, ‘Terracraft’’s navigator shape gives a modern perspective on DITA’s iconic use of complex constructions.
Do you think metal frames rock? Check out our ‘Heavy Metal’ collection